Top 5 Fashion Games on Android in Africa: Q4 2023 Performance

The fourth quarter of 2023 saw notable performances from the top 5 fashion games on Android in Africa. Here's a detailed look at their trends in weekly downloads, revenue, and active users, based on data from Sensor Tower.

Project Makeover experienced a fluctuating trend in weekly revenue, peaking at nearly $8K in late September and ending the quarter around $7.6K. Downloads showed significant spikes, particularly in late October with 125K downloads. Active users increased steadily, reaching approximately 358K by mid-December.

For Covet Fashion: Dress Up Game, weekly revenue varied, peaking at around $2.3K in mid-December. Downloads remained relatively stable, with a notable increase to 6.3K in mid-November. Active users also grew, reaching a peak of about 15.2K in mid-November.

Pocket Styler: Fashion Stars saw moderate revenue growth, peaking at $712 in mid-December. Downloads surged in early December to around 18K. Active users saw a significant rise, reaching nearly 48K by mid-December.

SUITSME: Fashion Stylist Games experienced a steady increase in weekly downloads, peaking at 23.6K in early December. Revenue also showed growth, reaching $462 in mid-December. Active users increased consistently, hitting approximately 42K by the end of the quarter.

Lastly, Merge Studio: Fashion Makeover saw its weekly downloads spike to 55.6K in early December. Revenue peaked at $260 in early October, while active users surged to about 93K in mid-December.

These insights highlight the dynamic nature of the fashion game market on Android in Africa during Q4 2023. For more detailed insights, visit Sensor Tower.